" F O L L O W  Y O U R  P A S S I O N  A N D  S U C C E S S  W I L L  F O L L O W  Y O U "  -  A R T H U R  B U D D H O L D

There is something about leaving your home and living in different countries that forces you to open your eyes to the world around you. Experiencing different cultures awakened me to the smallest, varying details of everyday life. This eye for detail drove me to follow my passion for design.

I strive for the beauty in those details and do not believe in perfection, but rather in how imperfection and abstraction can combine to create something beautiful. I am strongly passionate about aesthetics and its harmonious relationship with function for the enjoyment of the individual. I aspire to create a sense of simple sophistication within my work that evokes an emotional appeal. 

This philosophy became the foundation for my passion for the beauty industry. I have experience designing cosmetic products, their packaging, and visual merchandising, and enjoy retail design, branding, and advertising.

I have a thorough understanding of form, space, and movement, principles which weigh heavily in my work. Throughout my design process, I try to explore different ways of solving a problem through various forms in order to find the most compelling and beautiful solution. I consider craftsmanship as one of my most treasured skills, resulting in a final product that is clean, sophisticated, and inspiring.

- GP