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The project consists of a complete rebranding of Workpath's visual identity. The result is a set of brand guidelines, accompanied by icon, pattern, and photography libraries; as well as a set of templates for Social Media, infographics, editorial, video, newsletters, and events. Once the rebranding is established, the website redesign takes place, applying the new branding as well as coming up with new elements that are more suitable for the web.
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