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Vita Coco

Vita Coco

Campaign: Bring Coconuts to the Table

The project consists of a campaign creation, from scratch, that targets millennial moms. The campaign "Bring coconuts to the table" invites the target consumer to literally bring Vita Coco to their table and make it part of their daily lives. For this reason, the design incorporates mundane elements on a kitchen table, as to bring the consumer inside a house.

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